Social Mobility and Labour Mobility are growing concerns around the globe, leading to growing inequality gaps. There are a number of ways which governments and businesses are trying to address the issue and Zeelo the smart transportation business is one of them.
You might be asking yourself, what is Social & Labour Mobility?
Social mobility is the movement of individuals, families, households, or other categories of people within or between social strata in a society. It is a change in social status relative to one’s current social location within a given society.
There are many reasons why people may be unable to move between social strata and become stuck in their current social situation. Transport is one of those reasons. People can get trapped in unemployment or low paid jobs because they can’t afford a car, or have access to cheap public transport, which they need to access new opportunities.
Labour mobility refers to the speed and flexibility in which a labour force can adapt and find new roles within an economy and between different economies. During COVID-19 this has become a rapidly growing concern with many industries coming to a complete pause such as the events industry.
So who is Zeelo and how can they help?
Zeelo is a smart bus company that provides tailored, custom bus routes for businesses, schools, and local authorities. Zeelo uses data to understand people’s daily movements and build custom routes with ongoing route planning and marketing to ensure businesses and governments serve the most people and opening new employment pools and improving recruitment.
Zeelo’s smart bus services connect people to places of work that can’t afford a car, and in the past did not have access to affordable mass transportation. Zeelo’s services are becoming a link to help companies attract more talent and improve the social mobility of all involved.
Labour mobility has been heavily affected by the global pandemic. All over the world millions of jobs have been lost as industries have been paused, with thousands of businesses forced to close their doors for good. An example of this is people who have been laid off in city centre locations in the events or hospitality industry. They are now needing to get to work at an out-of-town warehouse instead, transport has become a barrier.
Zeelo is helping local authorities, economic development organisations and businesses reduce unemployment by providing transport links to improve recruitment at these sites.
In the midst of public transport shortages and stricter social distancing rules, Zeelo’s fully managed bus service can get staff to get to work in the safest and most affordable way possible. Zeelo is working with the likes of Amazon, Ocado, XPO Logistics, Henkel and many others to tackle such issues.FIND OUT MORE