With peak season drawing ever closer, businesses in the US will undoubtedly be looking to expand their workforce to accommodate the demand placed on them by the busier season. Your ability to handle an increase in consumer volume during the busiest time of year can make or break your success during this potentially profitable period yet finding the right talent to fill your open positions may be difficult given emerging barriers to employment and recruitment. According to hiring statistics, new technology will alter how candidates are recruited and decisions on job offers will be influenced by new talent acquisition strategies. So what can your organization do to set itself apart from the competition?
Recruitment remains heavily impacted by a lack of economic stability and the fallout of global crises. There’s no question that the biggest impact of the coronavirus pandemic was on employment. According to data from the Bureau of Labor Statistics, the level of job losses in the labor market as a result of the pandemic had not been witnessed since the Great Depression. Millions of jobs were lost in the United States and vulnerabilities were exposed across most sectors. So coupled with the general cost of living crisis, expensive public transportation and ever-increasing fuel costs, how can smart transportation be leveraged as a tool to aid in seasonal recruitment ahead of the busier peak season?
Seasonal Hiring Considerations
Seasonal hiring doesn’t need to be overly complicated; a business simply needs to understand that what they can offer their employees has become just as important as what your employees can offer you!
As an example, the promise of a regular wage is no longer enough to entice a prospect into employment given the recent rise of flexible hybrid working. Today’s dynamic workforce no longer views flexibility as a privilege; rather, it has evolved into a much-needed perk or way of life, and it can now be exploited as an additional recruitment tool.
Yet in some marketplaces, there is either too small a labor pool or a large number of businesses vying for the same talent. Temporary workers, for instance, frequently move to locations with even marginally better pay, benefits, and working conditions. To recruit the finest caliber talent available, you must consider the competitive environment and decide what you can provide to differentiate yourself as the employer of choice for your market.
Take Amazon, for instance, who in 2021 hired an additional 150,000 seasonal employees to help manage the holiday shopping rush. According to Amazon, the starting wage for these positions was $18 per hour. In select areas, the business also provided new hires with a $3,000 sign-on incentive and an extra $3 per hour.
As the job market becomes more competitive, Amazon is dangling incentives like sign-on bonuses and free college tuition to ensure they remain ahead of the curve.
Looking for that competitive edge? Smart transport solutions from Zeelo could be of great benefit to your organization.
Can Smart Transportation Attract And Retain Prospective Employees?
In order to maximize potential seasonal hiring opportunities, why not hone in on areas in which your competitors are lacking! Start combatting social and mobility issues with smart transportation solutions, with the added benefit of wider pools of talent from which your business can recruit from. By offering a commuter shuttle service, you can save potential employees’ time and money on their commutes and provide a genuine incentive for prospective hires to work for your organization. With demand peaks just around the corner, it stands to reason that businesses up and down the country could greatly benefit from such a service to best attract the right talent for their organization.
In order to maintain the demand generated during the busiest months of the year, peak seasons typically necessitate temporary increases in season hiring and extended shift schedules. In order to meet demand, many businesses will likely expand their operations to run around-the-clock, which can complicate logistics and transportation. Zeelo works to provide consistent daily (as well as flexible) short or long-term solutions to ensure that all employees (new and existing) have easy access to reliable and cost-effective transportation.
Zeelo has partnered with Wonolo, for example, to help the attraction of staff for two end clients at the same location by providing a turnkey solution to address transportation for staff. Wonolo wanted to attract candidates from Brooklyn but realized that the transportation out to the warehouses was poor. Zeelo set up strategic pickup points in Brooklyn with a timetable based on the shift patterns to help Wonolo overcome this challenge and they subsequently saw an increase of 42% in fill rate as a result.
Staff Transportation, Made Easy
We understand first-hand the pull of commuter transport! Zeelo works with many organizations around the world where new employees gravitate to and current employees are retained because we are able to relieve the stresses of travel to and from the workplace. We combine people and technology to take the hassle away from running transportation services and we save money for businesses while improving staff experience. What have you got to lose?
With Zeelo, there is no need to get locked into long-term expensive contracts. Our team is able to launch a new service in 24hrs which will allow businesses to attract new employee pools to fill demand, add flexibility to their employee’s transport options and aid in the management of peak periods as efficiently and safely as possible in these unprecedented times.
The cost of transportation to the environment is another crucial element to take into account, especially given the current climate. The need to get vehicles off the road, offset greenhouse gas emissions, and reduce congestion has become a top concern as a keen eye is now being thrown on most parts of society to discover methods to lessen our carbon footprint amid a worldwide climate catastrophe.
In contrast to the hidden sustainability fees many organizations charge their clients, Zeelo offers a truly carbon-neutral solution that newly onboarded businesses may use and proudly claim from day one as part of their recruitment strategy.