There is still a lot of concern surrounding the employment landscape post-Brexit and following the lingering effects of the coronavirus pandemic. In the United Kingdom, recruitment remains heavily impacted by a lack of economic stability and the restriction of movement that leaving the EU has created, yet barriers to recruitment opportunities also exist around the world. So what can your business do to attract the right talent in such unusual times?
According to the Office for National Statistics, between February and April 2022, we saw the number of job vacancies in the UK hit an all time high. 1,295,000 job vacancies were recorded yet figures continue to show a slow rate of growth. Why then, when so many opportunities are available, do companies still find it so difficult to access labour? What can be done to attract and retain skilled talent when barriers like transport affordability are making it harder than ever to get to work. Did you know, for instance, that 63% of employees said that it would be difficult to get to work should they no longer have access to a car. Or that in 2018, one in three individuals reported that they were not able to get to work due to ever increasing travel costs.
With the general cost of living crisis, expensive public transportation and ever increasing fuel costs, how can transport be leveraged as a tool to aid in seasonal recruitment ahead of the busier peak season?
Labour Accessibility For Peak Recruitment
Peak season recruitment doesn’t need to be overly complicated; here are just a few simple solutions to the issues at hand. What you can offer your employee has become just as important as what they can offer you! And they know it!
With the recent emergence of flexible hybrid working, the promise of a monthly pay-check is no longer incentive enough to drive a candidate into employment. Flexibility is no longer seen as a privilege – it’s become a much-needed perk or way of life for today’s dynamic workforce and can now be used as an additional way to attract labour. Research from the Institute of Leadership and Management shows that around 94% of UK companies offer some form of flexible working. Have you jumped on this trend?
Yet the fix can be even simpler than that. Where poor pay or working conditions are limiting employee recruitment or retention opportunities, a solution could be to improve both! So many companies have allowed wages and salaries to stagnate over the years without addressing the rising cost of living and how this might be affecting their employees. Yet these are the same businesses that demand excellence and long hours from their staff members without suitable consideration or compensation.
And so the question remains; why would a potential employee want to work for a company that does not pay them what they are worth in line with the soaring cost of living? How many able and talented employees is a company missing out on by not acknowledging their value? What other tools do companies have to bolster their recruitment offering?
Transport As A Tool For Peak Season Recruitment;
When evaluating employment options, transportation can often be a crucial yet deciding factor. When faced with long, congested commutes or inflated public transport costs, many simply don’t see the worth. So why not hone in on that by offering reliable and affordable transport, and help combat social and mobility issues facing the UK alongside widening the pool of talent from which you can recruit from.
In order to meet the demand generated during the busiest months of the year, peak seasons typically necessitate temporary increases in employees and extended shift schedules. In order to meet demand, many businesses will likely expand their operations to run around-the-clock, which can complicate logistics and transportation. Zeelo works to provide consistent daily (as well as flexible) short-term services to ensure that all employees (new and existing) have easy access to transportation.
By offering a commuter bus service, you can save your employees’ time and money on their commutes and provide a genuine incentive for prospective hires to work for your organisation. With demand peaks just around the corner, it stands to reason that businesses up and down the country could greatly benefit from such a service to best attract the right talent for their organisation..
But don’t take our word for it! Look at Ocado Group, for instance, who wanted to attract a broad range of talented people who would normally be inclined to work in London. Zeelo was seen as a unique way to offer a great commute experience to Hatfield, attract new recruits and retain existing employees. This strategy helped Ocado Group save £420k in recruitment costs over the course of a year. Just think what we could save you!
There is no need to get locked into long term expensive contracts. Our team is able to launch a new service in 24hrs which will allow businesses to attract new employee pools to fill demand, add flexibility to their employee’s transport options and aid in the management of peak periods as efficiently and safely as possible in these unprecedented times.
Interested? Find out how your organisation can leverage staff transport as part of your recruitment strategy ahead of peak season!
Want to know more? Explore some of the other ways that companies are overcoming barriers to accessible labour in a global crisis and why HR’s top concern in 2022 should be how to find and retain the right workers! Download our free report today!